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ISO 9001 Q & A: "What is meant by 'Quality Objectives'?"

With this being the United Nations' 'World Quality Week', what better topic for Ron's Q & A video than this? Ron Rivans answers todays ISO 9001 question.

With this being the United Nations' 'World Quality Week', what better topic for Ron's Q & A video than this? A fundamental principle for effective Quality Management, but a clause of 9001 that is often misunderstood or neglected.